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Privacy Policy

Last revised on June 10, 2012.

The Wisdom Service collects personally identifiable information from you solely for the purposes described in the "How We Use Your User Information" section below. We will not sell your personally identifiable information to advertisers or spammers. We will only share the information we collect from you as described in the section below entitled "How We Share Your User Information."

We at MicroStrategy Enterprises, Inc., previously known as "Strategy Network Incorporated" ("we" or the "Company"), a subsidiary of MicroStrategy Incorporated, respect your privacy and value the relationship we have with you. This Privacy Policy is designed to show you what information about you we collect through the Wisdom Application on the social network operated by Facebook (the "Facebook Application"), the related mobile device software applications (the "Mobile Software") and the Wisdom website at wisdom.com (together with the Facebook Application and the Mobile Software, the "Wisdom Service"), and how we use and share that information. Your use of Facebook in general and your relationship with Facebook are subject to Facebook's own Privacy Policy and Facebook's other terms and policies, which we strongly recommend that you review before you start using the Wisdom Service. We do not control and are not responsible for Facebook's processing of your information.

Information We Collect About You

The Wisdom Service enables you to perform powerful and interesting analyses of your network of friends and, through the collective intelligence feature, including options for enhanced analyses such as Wisdom Professional, the entire network of Wisdom users. In order to facilitate these processes, the Wisdom Service may collect personal information and content that was provided by you or other users to Facebook or was associated by Facebook with a particular user ("Facebook Information"). When you use the Wisdom Service, we may collect any Facebook Information you have made visible to "Everyone" on Facebook as well as the information Facebook designates as your publicly available information. This includes your:

  • name
  • profile picture
  • gender
  • current city
  • networks
  • friend list
  • pages

When first using the Wisdom Service, you will also be asked to grant us access to additional Facebook Information that you are allowed to share under Facebook's policies. Currently, we ask that you share all information that you are allowed to share under Facebook policies. This information includes:

  • your contact information, including your email address, phone number and mailing address
  • items you have "liked"
  • your profile information
  • posts in your newsfeed
  • photos and videos you have uploaded to Facebook
  • your calendar of events
  • your custom friend lists
  • your online presence
  • your "check-ins" and friends' "check-ins"
  • your family members and relationship details and status
  • information about your friends

Even if you have not explicitly allowed us access to any of your Facebook Information, we may collect information about you when your friends on Facebook allow access to and use the Wisdom Service, subject to your Facebook settings. We may also send you emails and post on your Facebook Wall in connection with your use of the Wisdom Service. In addition to the Facebook Information, we may collect information we receive from you in connection with your requests for customer support, your user feedback or other communications you direct to us. We may also collect information related to your usage of the Wisdom Service, such as how often you log into the Wisdom Service and what functions of the Wisdom Service you use the most frequently. Any such information will be treated in the same manner as Facebook Information.

Information We Collect When You Access the Wisdom Service on a Mobile Device

When you use the Mobile Software on your mobile telephone or other mobile device, we collect your unique device identifier, IP address and your location ("Mobile Information" and together with Facebook Information "User Information").

Mobile Log-In Information

To log into the Mobile Software, you must input your email address and Facebook password. This Facebook login information is collected directly by Facebook as part of the login process and does not pass through our servers.

How We Use Your User Information

The Company will only use your User Information for the following purposes:

  • to enable you to use the Wisdom Service to analyze your network of friends and the content available within your network
  • to enable you and other users of the Wisdom Service to use the collective intelligence feature, including options such as Wisdom Professional, to analyze the User Information of the Wisdom Service's entire network of users, provided that your User Information will only be accessible through the collective intelligence feature in aggregate form, anonymized form, or after removing your and your Facebook friends' names, photos, videos and contact information
  • if your Facebook privacy settings allow such access, to enable your friends to use the Wisdom Service to analyze their network of friends and the content available within their networks
  • to post on your Wall or to send you emails regarding your use of the Wisdom Service
  • to provide technical support and to respond to your inquiries
  • to communicate about new features or promotions of the Wisdom Service
  • to prevent fraud or potentially illegal activities and to enforce our Terms of Use
  • to solicit your feedback to improve the Wisdom Service and your experience using it
  • to administer and improve the Wisdom Service
  • to keep track of your activity patterns, preferences and location in order to improve the level of service you receive from the Wisdom Service (we may use your Mobile Information for this purpose)
  • to conduct research and analysis to enable us to improve the Wisdom Service and develop and improve other products and services of ours and our affiliates
  • to promote the Wisdom Service and other products and services of ours and our affiliates, including in private and publicly available product demonstrations and in communications with social media partners, media outlets and other third parties, provided that your User Information will only be used in such promotions in aggregate form, anonymized form, or after removing your and your Facebook friends' names, photos, videos and contact information

Some of our Wisdom Service functionality is available only to Users who pay a fee, and we may require payment of a fee for the ability to use other Wisdom Service functionality in the future. We will not sell your personally identifiable User Information to anyone, including advertisers or spammers. You may choose to not receive communications from us about new features or promotions of the Wisdom Service by opting out of such communications.

How We Share Your User Information

We may share your User Information in the following cases:

  • With Affiliates and Third-Party Service Providers: We may disclose your User Information to our affiliates and third-party service providers to the extent permitted by Facebook. Except as otherwise set forth in this section, we will only share your User Information with any such parties in connection with the administration of the Wisdom Service or for the purpose of improving your experience with the Wisdom Service. Third party service providers are not authorized by us to use or disclose your User Information except as necessary to perform services on our behalf or comply with legal requirements.
  • With other Users of the Wisdom Service: We may share your User Information with other users of the Wisdom Service through the collective intelligence feature, including options such as Wisdom Professional, to enable them to analyze the User Information of the Wisdom Service's entire network of users, provided that your User Information will only be accessible through the collective intelligence feature in aggregate form, anonymized form, or after removing your and your Facebook friends' names, photos, videos and contact information.
  • In Connection with Promotions: We may share your User Information in order to promote the Wisdom Service and other products and services of ours and our affiliates, including in private and publicly available product demonstrations and in communications with social media partners, media outlets and other third parties, provided that we will only share your User Information in such promotional efforts in aggregate form, anonymized form, or after removing your and your Facebook friends' names, photos, videos and contact information.
  • With Your Consent: We may share your User Information with third parties with your consent.
  • As Required by Law: We may disclose any User Information we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request.
  • To Prevent Harm or Loss: We may disclose User Information when we believe, in our sole discretion, disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with suspected or actual illegal activity.
  • In Connection With a Sale of Our Business: We also reserve the right to transfer User Information in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use the User Information in a manner that is consistent with this Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred the User Information with any inquiries concerning the processing of that information.

We will not provide personally identifiable User Information to third parties for their use in marketing their products or services to you, but we do not control and are not responsible for Facebook's own use of content and information it collects in relation to this Wisdom Service.

How We Protect Your User Information

We maintain administrative, technical and physical safeguards designed to protect the User Information that we collect about you against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. While we cannot guarantee that no accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use of your information will occur, we will work hard to prevent any such occurrences.

Transfers of User Information to Other Countries

The Company uses databases located in different jurisdictions. We may transfer User Information we collect about you to our databases outside your country of residence. Even if the laws in the country to which the information is transferred do not require us to provide adequate protection for your data, we will nevertheless seek to ensure that information transferred to such country is adequately protected.

Your Privacy Rights and Choices

You may stop the Wisdom Service from using your User Information at any time by (i) uninstalling the Facebook Application and setting your Facebook privacy settings to prevent the Wisdom Service from accessing your Facebook Information through your friends or (ii) deleting your Facebook account. Following your de-installation of the Wisdom Service or deletion of your Facebook account, certain of your information may still be preserved in a non-personally identifiable form as part of aggregate historical data reports used by the Company.

Subject to applicable law, we provide you with access to the User Information we have retained about you and the ability to review, correct, update, block or delete the information where it is inaccurate. Subject to applicable law, we may limit or deny access to your User Information where providing such access is unreasonably burdensome or expensive under the circumstances. Please submit your request to the address specified in the "How to Contact Us" section below.

Updates to This Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information processing practices or for any other purpose. We will post a notice in the Info section of the Wisdom Service's profile to notify you of any significant changes to the Privacy Policy and indicate there and at the top of the Privacy Policy when it was most recently updated.

How to Contact Us

If you have any questions or comments about this Privacy Policy, please contact us by email at support@wisdom.com or telephone at 703-744-6529. You also may write to us at MicroStrategy Enterprises, Inc., 1850 Towers Crescent Plaza, Vienna, Virginia 22182, Attn: Office of the General Counsel. Questions or comments submitted through other means, such as Wall posts, may not be received or addressed.